WalterVictor.com - Articles

1. Save time and money using ad submitters. You will reach a larger part of your target audience far more quickly than by manually submitting your ad.

1. Show your prospects how much enthusiasm you have for your product and business. If you're convincing enough, they will be enthusiastic too.

Without naming names. . . a former student of mine has been attempting to teach the process of criteria elicitation. Persuasion, the way I know it and teach it, is a complex body of knowledge, and the fact that this student has synthesized it all down to this one question is fine, but only if you have no intention of working with a high end clientle.