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One reason why many advertisers using Google campaign management may not be running their ppc management campaigns as efficiently as possible is due to a lack of knowledge of the different options that are available when setting up a campaign in Google. You might be aware of the basic features, like the keyword research tools. However are you aware of some of the more advanced features that Google management offers?

Here's a list of several of the most important options that can affect your campaign that you may not be aware of. Every one of them determines how often your ad is shown and by whom, therefore they have a major effect on how much money you spend on clicks.

1. Manual bidding - This feature was formerly known as set maximum limits. This is the most common way an Adwords management account is set up. What this does is allow you to decide the maximum amount you are willing to pay for any keyword in your campaign.

2. Conversion Optimizer - If you are using the conversion tracker feature to track your opt ins and/or sales, this feature is available to you. You decide how much you are willing to pay for a conversion and then Adwords will automatically optimize the performance of your campaign to generate for you the highest return on investment.

3. Budget Optimizer - using this feature, you can tell Adwords how much money you want to spend each month, and then you can let your account sit. Adwords will then automatically manage your account to generate the most possible clicks, within budget.

4. Preferred cost bidding - this allows you to set what the average price you'll end up paying per click. Google ad words will then adjust your bids to ensure that the average price you pay across the entire campaign is near the amount that you plug in. This doesn't mean that all of your bids are going to be the average amount or less, it's a true average. Half the bid amounts will exceed your average and half will be less than your average.

Remember, each keyword is different, and is worth a different amount. That said, the best way to maximize profitability in most Adwords campaigns is to select manual bidding.

As such, you want to manually control the bidding on all your major keyword groups so you can identify which keywords are making you money and which ones are costing you money. Manual bidding is the ONLY option that allows you to do this.

Using the Budget Optimizer is probably the biggest waste of money out of the options that we've covered so far. It's really a lazy way to Adwords and you pay for this laziness. Simply selecting a monthly budget and letting it roll, will only ensure that your money is spent, not that you get a decent ROI.

Conversion optimizer and preferred cost bidding have their place if you know what you need to pay to stay profitable and you don't care whether you are maximizing profitability as long as you generate sales at the cost required.

These are four of the less commonly known about options in Google Adwords. Use them wisely to maximize profit!

About: Free 2 Hour DVD Reveals Proven Secrets to Success with Adwords! If you've been looking for info on "adwords professional", grab this DVD! Kirt Christensen has spent over $214,000 of his own money on Adwords and knows the in's and out's of adwords and more.

Article Source: WalterVictor.com - Articles