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The advertisements are everywhere. People who are making hundreds of dollars in profits from the use of AdWords to sell their products working only two to three hours a day. They would have you believe that this is ordinary and commonplace and that you too can make hundreds of dollars in a single day "just by turning on your computer".

The thing that they are not saying is that working only a few hours a day when you are running an internet marketing campaign is not common at all, especially for someone who doesn't have his advertising plan already in motion and is still trying to settle on a niche to pursue. Adwords campaign management requires plenty of micro management.

Ponder this.

On top of your to do list is going to Googles database and getting the popular search terms that relate to your topic from the latest search data.

Then you need to write down as many keywords that are relevant to your product/service and then compare them to Google's list. (You can do this simply by thinking of what you would enter in a search engine if you were looking for your product/service on the internet.)

Once you have chosen the keywords you wish to use you are going to have to bid on them. This does not mean that you are going to have to e-mail Google and say, "I'm willing to pay (x amount of money) for the privilege of using this keyword in my advertising campaign" and Google will say yes or no, thereby allowing you to post your ad. This is unrealistic.

What really happens is that Google handles the ads by showing the ads that are most likely to bring a greater profit first and more often and this way their bottom line is more assured.

AdWords is a pay-per-click operation. What this means is that a marketer (that is you) is assessed a fee for each time that there is a 'click' on his ad and a searcher goes to his website using that ad/link. This is not saying that a sale was made after the click.

An advertisement which is chosen a greater percentage of the time will bring Google more profits; therefore, they accord the right to be at the top of the list to the individual willing to pay the greatest sum of money per click.

Once a bid is placed and an ad is run it is necessary to monitor the success of that ad every step of the way, as well as any changes that may occur pertaining to the popularity of that keyword on the market.

Once an ad or a keyword becomes unpopular (and therefore unprofitable) a new advertising campaign must be launched.

No, you are not going to make hundreds of dollars a day doing virtually nothing through the use of Google AdWords; you are, however, going to gain a fine appreciation for the art of multi-tasking and micro-management and, if you are among the truly fortunate, being able to see your business flourish.

About: Need to optimize or "fix" your Adwords & PPC campaigns? Kirt Christensen manages over $600k in PPC spending & knows what it takes to make your account hum! When you need a real adwords professional, he's the man!

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