WalterVictor.com - Articles

Make sure you really know what the whole point of a squeeze page is. It is the marketing effort to get people to sign up for your opt in list. When done properly, they can quickly build multiple lists of members to whom you can offer a variety of products and services. Here are a few method you can use to boost your opt-in rates.

Use multiple squeeze pages - The more squeeze pages you have around the Internet, the better. Just make sure you have a unique URL for each. Using multiple pages allows you to target more keywords. By tracking individual squeeze pages, you will be able to figure what works and want doesn't. Tweak the ones that are working and discard the ones that aren't producing results.

Follow through on what you say - Make sure that when you say something that you can back it up. If you say you will only send one email per month then only send one email per month. If you do not follow through then you will lose their confidence and likely their subscription to your list. Tell in advance what they will get by subscribing to your list. Also tell them what they are going to lose if they unsubscribe in every email you send. People cannot stand losing anything, even if they do not want that thing.

Build customer confidence - Use your squeeze page to help give your customers confidence in you. You want to make sure that you make them feel at ease with you and that they feel like they can trust in you and your product. If possible, add a couple of genuine customer testimonials to your squeeze page. They are effective.

Avoid being too flashy - Do not try to attract with flashy designs and style. That is actually distracting and takes a lot of time to download into your visitors' browser. You will want to avoid anything that can distract from your core message and goal.

Use video - For even more impact put a video on your page. Video will not only let them get to see you in action, but also is much easier on them then having to read a page of copy. You can show the benefits or a demo of what they are going to get when they subscribe to your form. It is very effective and proven to increase your opt-in rates many times.

Keep it simple - Do not make your page more complex than it has to be. Be upfront and straight forward. Avoid any extravagance and just keep it neat and easy to read. The content should be written typically to a high-school student. Use short sentences and many paragraphs. Bullet points are very effective in highlighting the most important points and enhances the look and feel of your squeeze page.

State the purpose - Make sure that the visitor knows that point of this page. State it right away. Let them know what they will be getting. This is also known as "call to action". Mention what you want your visitors to do when they come to your squeeze page. Do you want them to provide their name and email? Click a link? Call a phone number? Send you a fax? Tell them.

About: Read more articles like to attracting traffic and tips to top search engine rankings by visiting Raam Anand's article page. Also collect a free gift just for visiting. You will love it.

Article Source: WalterVictor.com - Articles