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When you develop a product after people tell you what it is that they want, it takes the guesswork out of sales. Perhaps you have contemplated writing a some software for automotive repair work. You want to design it for the diy crowd and it helps with engine diagnostic and increasing fuel efficiency up to 5 mpg.

Just say that some guy buys your software (the one you haven't written yet), and with it, and a cable he gets at radio shack, he can connect his car to his computer and with that software he can gather loads of information and view it on his computer screen. With the information he gathers he can make adjustments to his engine to improve the performance.

Sounds like a great idea. But how do you know there's a market for this? You can find out if there's water in the swimming pool before you dive in. You certainly don't want to spend months writing software if nobody's going to buy it. So here's what you do:

1. Compose a paper titled "How To Diagnose Your Engine To Improve Fuel Efficiency". You can make that an ebook, whitepaper, or how-to guide. This paper will detail how to accomplish this the hard way. You take three days, spreadsheets, Radio Shack connectors and all!

2. Go over to Google and select starter keywords. Collect all the major keywords relating to diagnosing engines.

3. Post an ad.

DIY Engine Diagnostics

Simple Procedure Improves

Your Car-5 MPG or Better

www.AutoDiag.com

On your home page will be a sales letter that lets visitors know about your ebook or whitepage. Following up with a series of emails with more info about your page.

4. Get ideas and feedback from your readers.

5. You can either sell your ebook or give it away gratis. But you have to have a plan. At the same time that you are marketing your ebook, advance your cause with your buyers.

6. Find out your customers thoughts about your "real" product. What kind of response do they give? Is there an interest? Do they repeatedly ask you when it will be ready to sell or test? Are they offering to pay for it now so they can get first crack at it when it is ready? If the answer to these questions is "yes" then you are on the way to the winner's circle.

7. Market your product and watch the money roll in.

You heard your customers; you created a product along the lines of what they asked for; you confirmed their interest, and when you give them precisely what they want, the cash register will ring out.

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